Hershey is moving back to the original recipe for Reese's Peanut Butter Cups after the chocolate's grandson blasted them last month [Fortune]
The Hershey Company (HSY)
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Source: Fortune
Recommended Video Reese's Peanut Butter Cups have always been made with real milk chocolate or dark chocolate and peanut butter. But a small portion of Hershey's and Reese's products, like mini Easter eggs, are now made with a coating that contains less chocolate. Hershey said that in 2027, it will shift those products to “their classic milk chocolate and dark chocolate recipes.” The Hershey, Pennsylvania-based company said it will also be making other changes to its sweets portfolio next year, including transitioning to natural colors and enhancing Kit-Kat's recipe to make it creamier. The company said it plans to increase its research and development funding by 25% next year. “Hershey is committed to making products consumers love and that means continually reviewing our recipes to meet evolving tastes and preferences,” the company said in a statement. Brad Reese, the grandson of the inventor of Reese's Peanut Butter Cups, ignited the controversy in a public letter he sen
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HSY
News
- Hershey says it will shift back to classic Reese's recipe after backlash [CBS News]CBS News
- Hershey says it will shift back to classic recipe for all Reese's products after criticism [BNN Bloomberg (Canada)]BNN Bloomberg
- Hershey says it will shift back to classic recipe for all Reese's products after criticism 1 / 3 [Yahoo! Finance Canada]Yahoo! Finance Canada
- Hershey (HSY) had its price target lowered by UBS Group AG from $236.00 to $215.00. They now have a "neutral" rating on the stock.MarketBeat
- Hershey says it will shift back to classic recipe for all Reese's products after criticism [Globe and Mail, The (Toronto, Canada)]Globe and Mail, The
HSY
Earnings
- 2/5/26 - Beat
HSY
Sec Filings
- 3/31/26 - Form 8-K
- 3/27/26 - Form 4
- 3/27/26 - Form SCHEDULE
- HSY's page on the SEC website