Louie the raccoon from Florida named 2024 Cadbury Bunny, will soon make TV debut [USA TODAY]
The Hershey Company (HSY)
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Source: USA TODAY
Cadbury takes the bunny out of “Cadbury Bunny” again this year, crowning a very lucky 2-year-old raccoon from South Florida, instead. The Hershey Company, who owns the Cadbury brand, said Monday that “Louie the Raccoon” won the sixth annual Cadbury Bunny tryouts, earning a “starring role” in a Cadbury commercial and a $7,000 cash prize. The “bracket-style elimination tournament” took place over the month of March, allowing thousands of animal lovers and Cadbury customers nationwide to vote for their favorite contestants on Instagram, whether furry or scaly, to be the next Cadbury Bunny. “Witnessing how fans participated in each wave of voting, and the loving support for our thirty-cute finalists from Cadbury fans across the U.S. is a testament to the love for the Cadbury brand,” Natalie Shuntich, senior associate marketing manager at Hershey said in a statement. Learn more about Louie, an aspiring painter and social media celebrity here. 2024 ‘Cadbury Winner' is a rescue, s
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HSY
Earnings
- 2/8/24 - Beat
HSY
Sec Filings
- 4/24/24 - Form 4
- 4/23/24 - Form 144
- 4/12/24 - Form PX14A6G
- HSY's page on the SEC website