Why Hershey's first campaign in 8 years kicks off with an Olympics tie-in [Yahoo! Finance]
The Hershey Company (HSY)
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Source: Yahoo! Finance
Hershey's today launched the brand's first major creative effort in eight years, per details shared with Marketing Dive. The “It's Your Happy Place” platform is launching ahead of the 2026 Olympic and Paralympic Winter Games in Milano Cortina and will span creative, social and digital executions. To support what the marketer describes as an effort to reinvigorate its flagship brand, parent Hershey Company is increasing the brand's marketing budget by 20%, according to The Wall Street Journal The platform focuses on establishing happiness as Hershey's core mission. The “Happiness Is The Real Gold” campaign, the first element under the broader platform, consists of ads and content featuring Olympic and Paralympic athletes, including Brenna Huckaby, Erin Jackson, Hilary Knight, Jason Brown and Jordan Stolz, sharing anecdotes about their pursuits of gold — and happiness — before being surprised by family members, who also share their stories about what they wished for the Olympic athle
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HSY
News
- HERSHEY'S CELEBRATES HAPPINESS AS 'THE REAL GOLD' WITH NEW TEAM USA CAMPAIGN AND LIMITED-EDITION CHOCOLATE MEDALS DURING THE OLYMPIC AND PARALYMPIC WINTER GAMES MILANO CORTINA 2026 [Yahoo! Finance]Yahoo! Finance
- HERSHEY'S CELEBRATES HAPPINESS AS 'THE REAL GOLD' WITH NEW TEAM USA CAMPAIGN AND LIMITED-EDITION CHOCOLATE MEDALS DURING THE OLYMPIC AND PARALYMPIC WINTER GAMES MILANO CORTINA 2026PR Newswire
- Hershey: Dividend Stock On The Move (Technical Analysis) [Seeking Alpha]Seeking Alpha
- Hershey (NYSE:HSY) was given a new $210.00 price target on by analysts at Barclays PLC.MarketBeat
- Hershey unveils new dream candy combos ahead of Valentine's Day [Yahoo! Finance]Yahoo! Finance
HSY
Earnings
- 10/30/25 - Beat
HSY
Sec Filings
- 1/22/26 - Form 4
- 1/20/26 - Form 144
- 1/14/26 - Form 4
- HSY's page on the SEC website