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Stock impact report

Why Hershey's first campaign in 8 years kicks off with an Olympics tie-in [Yahoo! Finance]

The Hershey Company (HSY) 
Last the hershey company earnings: 4/23 07:00 am Check Earnings Report
Company Research Source: Yahoo! Finance
Hershey's today launched the brand's first major creative effort in eight years, per details shared with Marketing Dive. The “It's Your Happy Place” platform is launching ahead of the 2026 Olympic and Paralympic Winter Games in Milano Cortina and will span creative, social and digital executions. To support what the marketer describes as an effort to reinvigorate its flagship brand, parent Hershey Company is increasing the brand's marketing budget by 20%, according to The Wall Street Journal The platform focuses on establishing happiness as Hershey's core mission. The “Happiness Is The Real Gold” campaign, the first element under the broader platform, consists of ads and content featuring Olympic and Paralympic athletes, including Brenna Huckaby, Erin Jackson, Hilary Knight, Jason Brown and Jordan Stolz, sharing anecdotes about their pursuits of gold — and happiness — before being surprised by family members, who also share their stories about what they wished for the Olympic athle Show less Read more
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