A Content Marketing Cheatcode - Using Customer Conversations As Your Editorial Calendar [Forbes]
HubSpot, Inc. (HUBS)
Last hubspot, inc. earnings: 2/12 04:11 pm
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Source: Forbes
This usually happens not because they lack ideas, but because they chase the wrong ones. They brainstorm, guess, imitate competitors, or write whatever feels relevant at the moment. The result is usually content that sounds generic, attracts the wrong audience, or fails to resonate with actual buyers. But founders already sit on a goldmine of better information: customer conversations. Support tickets, onboarding questions, sales calls, pilot feedback, even casual Slack exchanges - this is the raw material your editorial calendar should be built from. Content created from real customer interactions performs better for one simple reason: it mirrors the language, concerns, and priorities of the people you are trying to reach. And when your content uses their words instead of your assumptions, your audience feels understood in a way competitors can't match. The goal is not simply to capture questions. It's to turn those questions into a steady, predictable flow of content that re
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- New unicorn Brevo raises $583M to challenge CRM giants [TechCrunch]TechCrunch
- Will AI Replace Marketing Agencies? [Forbes]Forbes
- Analysts Cite Muted Optimism For HubSpot (HUBS) [Yahoo! Finance]Yahoo! Finance
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