Cross-Channel Marketing In 2024: Five Insights And Recommendations [Forbes]
HubSpot, Inc. (HUBS)
Last hubspot, inc. earnings: 2/12 04:11 pm
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Source: Forbes
Today's B2C marketers face a daunting challenge: effectively navigating the complex world of cross-channel marketing. As brands strive to acquire new customers and drive sales, they often grapple with limited budgets and outdated technology. However, the need to optimize cross-channel marketing campaigns, analyze results and deliver personalized experiences has never been more critical. As CEO of a customer engagement platform, I hope to shed light on the hurdles of cross-channel marketing and offer insights and recommendations to overcome them. These recommendations are based on data from recent research my company conducted with more than 700 senior-level brand marketers across eight key industry sectors. Overview Of Cross-Channel Marketing Cross-channel marketing integrates various channels like email, social media, search engine marketing, mobile marketing and offline advertising to create a consistent customer experience. In recent years, cross-channel marketing has evol
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