How A Potential TikTok Ban Will Impact Creators And Brands [Forbes]
HubSpot, Inc. (HUBS)
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Source: Forbes
The TikTok ban is back in the spotlight after that could lead to a nationwide ban if ByteDance doesn't sell the app within 9 months. While TikTok plans to challenge the law in court, calling it an , creators and brands are worried about the potential impacts. This isn't the first time we've seen a TikTok ban in the headlines. When India banned TikTok in 2020 due to tensions with China, the country's 200 million users and thriving creator community had to quickly adapt. Platforms like YouTube and Instagram rolled out Reels and Shorts to fill the void, and many creators successfully migrated their audiences. For example, India-based content creator Winnie Sangma moved to Instagram and rebuilt a following of 15,000 but admits “ Four years later, now that the creator ecosystem has matured, it's important to take a closer look at how creators and brands will respond to a ban on TikTok this time around — and how they're already preparing. PROMOTED The Impact on Creators: Content Ove
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