How To Run Smart, Scalable Campaigns Without Cookies [Forbes]
HubSpot, Inc. (HUBS)
Last hubspot, inc. earnings: 2/12 04:11 pm
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Source: Forbes
To fill the post-cookie gap, agency leaders are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but also to build stronger, more transparent relationships with consumers. By investing in innovative approaches to data collection, today's account teams develop smart, scalable campaigns grounded in real human behavior. Here, members of Forbes Agency Council offer an inside look at what's working for them—effective solutions that can help marketers navigate a post-cookie world with confidence and creativity. 1. Lean Into Intent Data, Contextual Targeting And SXO We are leaning into intent data, contextual targeting and search experience optimization to close the post-cookie gap. If we know what people are searching for, we do not need to stalk them. We meet them where curiosity starts. Generative AI is changing how audiences discover, so we optimize to be found, cited and trusted in AI answers. It is not about tracking. It is about
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HUBS
News
- HubSpot (NYSE:HUBS) is now covered by analysts at BTIG Research. They set a "buy" rating on the stock.MarketBeat
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HUBS
Earnings
- 11/5/25 - Beat
HUBS
Sec Filings
- 12/16/25 - Form 4
- 12/16/25 - Form 144
- 12/3/25 - Form 4
- HUBS's page on the SEC website