NXTsoft Develops API Connectivity-as-a-Service between HubSpot CRM System and Financial Institution Core Accounting Systems
HubSpot, Inc. (HUBS)
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BIRMINGHAM, Ala. (PRWEB) May 12, 2022 NXTsoft, a company focused on delivering seamless Connectivity-as -a- Service to the financial marketspace, has developed an API connectivity solution that integrates leading marketing platform HubSpot with most financial institution core accounting systems.The first financial institution to implement NXTsoft's API Connectivity-as-a-Service for HubSpot is Muscle Shoals, Ala.-based First Metro Bank (firstmetro.com). Established in 1988, First Metro Bank has $945 million in assets and serves customers in communities throughout ten locations in Alabama.NXTsoft has a 25-year history establishing API connectivity between disparate financial systems and is excited to add HubSpot to its marketplace of API connectivity solutions.HubSpot's CRM platform has all the tools and integrations needed for marketing, sales, content management and customer service. By integrating HubSpot with First Metro's FIS core accounting system, the bank can directly transmit
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