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0.000129920748343577 0.000129920748343577 0.000129920748343577 0.00246849421852685 0.00181889047680915 0.00324801870858776 -0.000519682993373938 0.00168896972846576
Stock impact report

How Barry Diller's People Inc. learned to live without Google [Business Insider]

IAC Inc. (IAC) 
Last iac inc. earnings: 2/5 04:10 pm Check Earnings Report
US:NASDAQ Investor Relations: iac.com/investor-relations/overview
Brad Barket/Getty Images for Fast Company This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in People Inc., like lots of digital publishers, used to depend on traffic from Google Now that traffic is going away — quickly. That's fine, says CEO Neil Vogel, who says he figured this out early and pivoted to new business models. Lots of publishers are freaked out about " Google Zero " — the notion that one day, Google will stop sending them any traffic at all. Loading audio narration... That's more or less already happened at People Inc., says CEO Neil Vogel: Vogel says Google referrals used to account for 70% of his properties' traffic, but dropped off quickly in the last couple of years. Now Google represents about 25% of its mix. That decline is supposed to be an existential problem for people like Vogel, who spent years building sites designed to harvest search traffic. Instead, he's gro Show less Read more
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