Valuedynamx Appoints Eileen Peacock, SVP, General Manager, Valuedynamx U.S. to Lead on Market Expansion [Yahoo! Finance]
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Source: Yahoo! Finance
BOSTON, February 25, 2026 BUSINESS WIRE Valuedynamx, a Collinson Company and leading provider of purchase rewards, today announced that Eileen Peacock has joined as SVP, General Manager, Valuedynamx U.S. With more than 30 years of experience spanning financial services, travel, retail and loyalty, Peacock brings deep sector expertise aligned with Valuedynamx's strategic priorities. Eileen will lead business development and client services operations to strengthen Valuedynamx's partnerships with airlines, financial institutions, and retailers throughout the U.S. market. As SVP, General Manager, Valuedynamx U.S., Peacock will shape and execute Valuedynamx's U.S. market strategy, overseeing business development, commercial expansion, strategic partnerships, and client relationships across core and emerging sectors to drive sustainable growth. Her focus is on driving innovation through a connected ecosystem that links loyalty programs with leading merchants, creating measurable value f
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