IAS ACHIEVES MRC ACCREDITATION FOR SOPHISTICATED INVALID TRAFFIC (SIVT) FILTRATION IN THE CONNECTED TV ENVIRONMENT [Yahoo! Finance]
Integral Ad Science Holding Corp. (IAS)
Company Research
Source: Yahoo! Finance
announced that it has earned Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration for the Connected TV (CTV) environment. IAS continues to add to its mix of MRC accredited products for CTV, as last year it received the industry's first accreditation for CTV video viewable impressions. With this announcement, IAS adds SIVT filtration of CTV video viewable impressions to its portfolio of MRC-accredited metrics. "This accreditation marks our continued commitment to transparency and quality in the CTV space and further demonstrates our position as a leader in providing accredited products and services to our clients," said Kevin Alvero , IAS Chief Compliance Officer. "As marketers allocate increased spend towards CTV and OTT to reach audiences, it is increasingly important to ensure these environments are protected from fraud The full scope of the accreditation covers IAS's SIVT filtration and reporting in CTV environments as applied to vi
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IAS
News
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- Did Integral Ad Science Holding Corp. Mislead Investors? Shareholder Rights Advocates at Levi & Korsinsky Investigate - IASAccesswire
- IAS ANNOUNCES FIRST-TO-MARKET INTEGRATION WITH ROBLOX TO PROVIDE 3D IMMERSIVE MEASUREMENT [Yahoo! Finance]Yahoo! Finance
IAS
Earnings
- 2/27/24 - Beat
IAS
Sec Filings
- 4/9/24 - Form 4
- 4/9/24 - Form 4
- 4/8/24 - Form 144
- IAS's page on the SEC website