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Stock impact report

IAS LAUNCHES 'IAS AGENT' ENABLING MARKETERS TO SURFACE DEEP CAMPAIGN INSIGHTS IN REAL-TIME AND INCREASE AD PERFORMANCE [Yahoo! Finance]

Integral Ad Science Holding Corp. (IAS) 
Company Research Source: Yahoo! Finance
NEW YORK Dec. 16, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS) today announced IAS Agent, a new AI-powered assistant that helps customers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale. Powered by the industry's most comprehensive dataset—and backed by 15+ years of proprietary IAS insights—IAS Agent is intuitive by design, empowering any marketer to deliver the trusted intelligence brands rely on to protect multi-million-dollar campaigns and accelerate performance across omnichannel investments. IAS will demonstrate IAS Agent at CES 2026, and expects to roll it out globally at no additional cost in early Q1 2026. Unlike many "black box" AI solutions, IAS Agent is built on the principle of "explainable AI," offering complete transparency into every recommendation. The new tool, integrated directly into the IAS user interface (UI), allows customers to hover over suggestions and access clear, easy-to-understand explanations of Show less Read more
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