76% of Marketers Expect Budget Growth in 2024 [Yahoo! Finance]
International Business Machines Corporation (IBM)
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Source: Yahoo! Finance
Rye Brook, New York, May 07, 2024 (GLOBE NEWSWIRE) -- Anteriad today announced the release of a new global B2B marketing research study, conducted by Ascend2, “ The 2024 B2B Marketing Outlook: The Data Confidence Divide " The report finds that 76% of surveyed marketers expect budget increases this year, while 31% expect significant increases compared to only 16% in 2023. In terms of how that budget growth will be spent, marketers who achieved significant revenue growth in 2023 plan to spend more on innovative tactics in 2024 compared to their peers (33% vs 26%.) “Our research shows that marketers are seeing some positivity, with the majority expecting budget increases. While marketers who experienced revenue growth are more likely to try innovative marketing tactics, the majority of marketers are focused on foundational improvement, looking to improve data quality, citing it as both a top priority and a top challenge.” said Todd Lebo, CEO, at Ascend2.“We also see that marketers wil
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