CEOs build new business models to solve the plastic pollution problem [Yahoo! Finance]
International Business Machines Corporation (IBM)
Last international business machines corporation earnings: 4/20 04:08 pm
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Source: Yahoo! Finance
Its odor sometimes made me dizzy as I'd run through his warehouse, but, compared with wood or ceramic tiles, plastics seemed like a cool product. The cheap versatile material is so attractive, former Unilever CEO Paul Polman has noted, that plastics now weigh twice as much as all animals on earth . So a lot of eyes are now on Ottawa, as policymakers from around the world wrap up the latest round of talks to create the first global treaty to reduce plastic pollution. Nobody is more aware of the challenges of dealing with plastics than those who have built a business around it. Dow CEO Jim Fitterling, a founding member of the Alliance to End Plastic Waste , recently told me about how his company is focused on creating a circular economy. The key is getting brands to integrate recycled materials into their products by offering comparable quality and an attractive price point. Materials company Eastman operates what's been called the world's largest chemical recycling plant , with mor
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IBM
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