Data-Intelligence Delivered A Win For The 2025 Football Draft [Forbes]
International Business Machines Corporation (IBM)
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Source: Forbes
After years of bidding, the Green Bay Packers and Discover Green Bay —alongside PMI Entertainment Group —secured one of the most coveted events in sports: the 2025 NFL Draft Passion and persistence powered the effort. But the true game-changer was predictive visitor intelligence , the data strong enough to prove impact before the first pick, align local partners early, and help the community prepare for a moment the entire country would be watching. Just as important: the strategy wasn't only about what leaders could measure. It was built around the people who would ultimately decide the Draft's success or failure for fans and consumers , and the experience they'd vote for with their time, trust, and spending. The Long Game Pays Off Green Bay's path to hosting the Draft wasn't linear. Local leaders navigated setbacks, delays, and pandemic disruption. But a pivotal moment arrived in , when the Packers played in London and revealed something hard to ignore: Packers fans don't
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