How Can GenAI Help With Overwhelmed Shoppers? [Forbes]
International Business Machines Corporation (IBM)
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Source: Forbes
Putting the consumer at the center of business strategy can be a double-edged sword for retailers. Consumers have grown used to having a wide range of products and services available across a wide range of shopping channels. Retailers, meanwhile, are grappling with delivering on these expectations, but in doing so, have inadvertently created a cacophony of choice that could result in lost revenue. Information overload More information and choice may be welcomed by some consumers, however, for many others, they're having to increase the time and effort needed to cut through the noise to decide on what to buy, so much so, they abandon the shopping basket completely. The this up. In the last three months of 2023, found that just under three quarters (73%) of consumers reported being inundated by too much choice, and 75% reported feeling bombarded by advertising. This issue of "information overload" led to a similar number (74%) walking away from purchases because they felt overwhe
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