Potential unleashed: How companies can leverage new technologies for safe data sharing [Fortune]
International Business Machines Corporation (IBM)
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Source: Fortune
Around this time, however, Walmart began experimenting with sharing its extensive data through Retail Link , a proprietary software, that facilitated electronic data interchange (EDI). Soon, P&G had access to data from the moment it shipped an item to the retailer up until its sale at a Walmart register. This new data trove, ranging from inventory levels and store-level sales data, transformed P&G's understanding of its products and, for Walmart, allowed for better forecasting and inventory management. The collaboration led to a $50 million swing in profitability for P&G within the first eight months and prompted Walmart to expand its data sharing offer to other suppliers. And from there, the rest is history. A handful of other companies have also engaged in data sharing, generating significant value from it–and not just in retail. For example, the PC industry frequently shares data between original equipment manufacturers (OEMs), chip manufacturers, and software companies, as ill
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