Rivers Agency Receives Multiple Honors at 30th Annual Communicator Awards [Yahoo! Finance]
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Source: Yahoo! Finance
Among over 3,000 entries, Rivers took home awards in the Brand Redesign and Business-to-Consumer Campaign categories. The Rivers team received a Communicator Award of Excellence in Brand Redesign for the University Place brand guide. A mixed-use community hub in Chapel Hill, University Place called on Rivers to create a vibrant and bold brand, exemplifying the modern and urban vision of developer Ram Realty Group. The brand guide details UP's new logo , typography, brand palette, photography and more. Additionally, the brand guide includes examples of brand application on lamp post banners, a wall billboard and site signage. “Our designers, strategists and copywriters worked together to dream up a brand that really reflects what University Place is all about,” said Sarah Owens, Executive Creative Director of Rivers Agency. “UP is a community on the rise, and I think the elements of the brand guide lift up the development with bold patterns, colorful wayfinding signage and illust
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