Time—The Forgotten Dimension In Defense [Forbes]
International Business Machines Corporation (IBM)
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Source: Forbes
dimension with leading companies focusing on a time-to-market metric. In the computer industry where I grew up, being first-to or early-to-market often determined the ability to set standards or win the largest customers creating a network effect unlocking disproportionate investment returns. Today's tech giants have their roots in being a first mover as Microsoft did in establishing an operating system for IBM's personal computer or Amazon did with its vision for becoming the online everything store. As the stated, “Success goes to the country that..better integrates…and adapts its way of fighting…Our response will be to prioritize speed of delivery, continuous adaptation, and frequent modular upgrades.” In other words, speed matters. Unfortunately, and to its detriment, the bureaucratic structure and culture within the Defense Department is most often at odds with going fast. Naturally, safety and security are primary concerns when lives are on the line; but, as the Ukrainian conf
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