Who's Your Shareholder Clientele? [Forbes]
International Business Machines Corporation (IBM)
Last international business machines corporation earnings: 4/20 04:08 pm
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Source: Forbes
Absent that, publicly listed companies would do well to court an anchor long term owner to partner with to stick to a strategy of patient investment. The marketing folks spent an enormous amount of time crafting products for the right customer clientele. A lot of thought usually goes into thinking about the demographics of the customer (age, gender, marital status, occupation), their geographical location (US and Canada, EMEA or Europe, Middle East and Africa, Asia, or micro markets in the US) and other characteristics such as culture and language, their interests, behavior, and perceived status. One can segment customers along literally infinite dimensions. This discussion had me thinking about whether CEOs and CFOs put in this much thought into cultivating shareholder clienteles. As an illustration, I thought I should go pull up some data on changes in shareholder segments over the last 10 years for one company as a case study: IBM. I picked IBM because it is often accused of mi
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