Events Are Going Digital: Should Your Company Follow? [Forbes]
International Business Machines Corporation (IBM)
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Source: Forbes
Getty ImagesWe’ve seen a lot of changes in the business landscape since COVID-19 hit the country. While most of the country is under strict shelter-in-place orders, companies of every type are being forced to reconsider how to stay connected with teammates and customers. One of the most obvious casualties: Company and industry events. Because information surrounding COVID-19 has been changing so quickly, many event and marketing teams are operating on short notice, wondering if they should replace their upcoming event with a digital meeting at the last minute, or simply cancel the event altogether.In the last couple of months, we saw Mobile World Congress, SXSW, Google I/O, NVIDIA GTC, NAB and most recently the 2020 Summer Olympics and the Cannes Film Festival be cancelled. That’s likewise been the case for a host of other events, analyst days, and product announcement events, most of which have gotten scrapped or are in a state of limbo. But the smart companies, including the likes o
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