Ibotta’s 2026 State of Spend Report Reveals 62% of Shoppers Now Choose Price Over Brand, Shaping How CPG Brands Drive Trial and Loyalty
Ibotta, Inc. Class A (IBTA)
Company Research
Source: Business Wire
DENVER--(BUSINESS WIRE)--Ibotta, Inc. (NYSE: IBTA), the performance marketing platform for promotions, today released its third annual State of Spend report revealing that while consumers feel less direct impact from inflation, they remain firmly focused on value. At the same time, brand loyalty continues to weaken, signaling a fundamental shift in how consumer packaged goods (CPG) brands acquire and retain their customers. Rather than turning to pre-inflation shopping habits, consumers have solidified "defensive" strategies such as store switching and deal-seeking – behaviors that reflect a clear push toward flexibility and price-first decision-making.Surveying more than 5,000 grocery shoppers, Ibotta’s research reveals that fewer consumers are planning their trips in advance, leaving them more open to new products outside of a predetermined grocery list. 68% of shoppers who viewed a new product through a promotion reported that they went on to purchase it. Together, these findin
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News
- Ibotta To Announce Fourth Quarter 2025 Financial Results on February 25, 2026 [Yahoo! Finance]Yahoo! Finance
- Ibotta To Announce Fourth Quarter 2025 Financial Results on February 25, 2026Business Wire
- Notice to Long-Term Shareholders of Ibotta, Inc. (NYSE: IBTA); Lifecore Biomedical, Inc. (NASDAQ: LFCR); Molina Healthcare, Inc. (NYSE: MOH); and Varonis Systems, Inc. (NASDAQ: VRNS): Grabar Law Office Investigates Claims on Your BehalfGlobeNewswire
- Notice to Long-Term Shareholders of Ibatta, Inc. (NYSE: IBTA); Integer Holdings Corp, (NYSE: ITGR); Lifecore Biomedical, Inc. (NASDAQ: LFCR); and Molina Healthcare, Inc. (NYSE: MOH): Grabar Law Office Investigates Claims on Your BehalfGlobeNewswire
- Are Investors Undervaluing Ibotta, Inc. (NYSE:IBTA) By 22%? [Yahoo! Finance]Yahoo! Finance
IBTA
Earnings
- 11/12/25 - Beat
IBTA
Sec Filings
- 2/5/26 - Form SCHEDULE
- 1/30/26 - Form SCHEDULE
- 1/28/26 - Form 4
- IBTA's page on the SEC website