Polymarket Inks US, Canada Deal with European Soccer League LaLiga [Yahoo! Finance]
Intercontinental Exchange Inc. (ICE)
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Source: Yahoo! Finance
The agreement grants Polymarket broadcast visibility during LaLiga matches, digital programming opportunities, and exclusive fan experiences while allowing the platform to use LaLiga intellectual property for match-related prediction markets. In a press release, Polymarket founder and CEO Shayne Coplan positioned the partnership as helping to transform passive viewership into active participation. "Our goal is to give fans a more expressive way to follow the game, where opinions on players, matches, and season outcomes can be reflected in real time," he said. Boris Gartner, CEO and Partner of LaLiga's joint venture partner Relevent, said that the partnership enabled the soccer league to “go beyond traditional engagement efforts” in order to reach new audiences. “Soccer's growth, especially in North America, is spearheaded by young, diverse and multicultural audiences who consume the game across multiple screens, so it's our goal to continue to engage these demographics in new and
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