NRS Digital Media Launches StrataSelect
IDT Corporation Class B (IDT)
US:NYSE Investor Relations:
ir.idt.com/investor-relations
Company Research
Source: GlobeNewswire
StrataSelect Enhances Resonance of In-Store Retail Media with Hyper-Targeting NEWARK, NJ, Feb. 26, 2024 (GLOBE NEWSWIRE) -- NRS Digital Media, a division of National Retail Solutions (NRS), today launched StrataSelect, an in-store retail digital media planning solution that enables brands to achieve data-driven, value-based, store targeting across more than 28,000 NRS digital screens hosted by an independent retailers nationwide. Conventional in-store campaign planning treats all stores equally. But because customers differ from store-to-store in significant ways, conventional targeting consistently yields sub-optimal outcomes. In contrast, StrataSelect utilizes a proprietary computational process to analyze diverse data sets including store-specific NRS retailer scan data, demographics, consumer behavior, geographic trends, and category and brand purchase data. This deep data-driven approach enables brands to strategically place their messages in specific stores, creating mea
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