How 3M Architects New Industries [Forbes]
INFINEON TECHS AG S/ADR (IFNNY)
NASDAQ:AMEX Investor Relations:
infineon.com/cms/en/about-infineon/investor
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Source: Forbes
Today, at least 38 different studies say that's a bad idea for this new industry, but Eichler's team had a strategic lens that had already moved it to more fertile ground. While competitors may often chase obvious applications, 3M's approach to new ventures reveals a more nuanced playbook: architect entire industries by understanding when and where markets will actually materialize, not just which technologies might enable them. This involves deeply understanding customers and markets. The distinction matters more than most companies realize. As I explored in my book Capturing New Markets , firms repeatedly stumble by pushing technology into markets rather than solving well-defined customer problems. Eichler, who transitioned from 3M's corporate lab to lead its Hydrogen Economy work within the company's new growth ventures, embodies this shift in orientation. "I found it more insightful to try to understand where the challenges are and then help with 3M technologies to solve those
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- InnoScience has Announced the Company's Victory in Its Lawsuit with Infineon [Yahoo! Finance]Yahoo! Finance
- U.S. International Trade Commission rules in favor of Infineon in one patent infringement case against Innoscience [Yahoo! Finance]Yahoo! Finance
- U.S. International Trade Commission rules in favor of Infineon in one patent infringement case against Innoscience [Globe and Mail, The (Toronto, Canada)]Globe and Mail, The
- U.S. International Trade Commission rules in favor of Infineon in one patent infringement case against InnosciencePR Newswire
- U.S. International Trade Commission rules in favor of Infineon in one patent infringement case against InnosciencePR Newswire