IHC Announces Acquisition of Tech-Enabled Lead Generation Company to Accelerate Expansion in Direct-to-Consumer, Senior and Pet Markets
Independence Holding Company (IHC)
US:NYSE Investor Relations:
ir.ihcgroup.com/investor-relations
Company Research
Source: GlobeNewswire
STAMFORD, Conn., April 15, 2020 (GLOBE NEWSWIRE) -- Independence Holding Company (NYSE: IHC) today announced the cash acquisition of a marketing technology (“MarTech”) company that generates leads to fuel IHC’s growth in the direct-to-consumer, senior and pet markets. Roy T. K. Thung, Chief Executive Officer of IHC, commented, “During the past two years, we have successfully invested both our capital and efforts in improving the overall infrastructure of our Direct-to-Consumer (“D2C”) agencies by investing in lead generation capabilities, sales automation platforms, websites driving online traffic (including, www.healthinsurance.org, www.medicareresources.org and www.petplace.com), D2C transactional websites (including, www.mypetinsurance.com and www.healthedeals.com) and building out our call center and career agent distribution platforms. In order to provide enough quality leads for this growing sales force, this week we purchased 100% of a technology company, in which we were a
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