New Study from iHeartMedia Reveals Bicultural Latinos Are a Cultural and Economic Force Fueling America’s Growth
iHeartMedia, Inc. - Class A (IHRT)
NASDAQ:AMEX Investor Relations:
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Source: Business Wire
“New American Consumer: Bicultural Latinos” highlights $4.1 trillion in purchasing power and shows why prioritizing culture is the key to reaching one of the nation’s most influential and highest-growing audiences NEW YORK--(BUSINESS WIRE)--iHeartMedia, the leading audio company in America and the No. 1 podcast publisher globally according to Podtrac, today released its latest consumer study that takes a comprehensive look at one of the most dynamic and influential consumer groups in the country: Bicultural Latinos who identify as equally American and Hispanic. The study, “New American Consumer: Bicultural Latinos” developed in partnership with Collage Group, dispels outdated myths and finds that this demographic -- now encompassing nearly 40 percent of all U.S. Latinos -- represent a powerful economic force led by a culture-first, identity-driven audience that is shaping the next era of American growth.The study finds that Bicultural Latinos do not choose between the two worlds th
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