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Stock impact report

Trusted Voices and Smart Creative Redefine Audio’s Role in Driving Brand Outcomes

iHeartMedia, Inc. - Class A (IHRT) 
NASDAQ:AMEX Investor Relations: iheartmedia.com/investors/events
Company Research Source: Business Wire
New study from Omnicom Media Intelligence and iHeartMedia outlines how evolving audio formats deliver measurable full-funnel impact NEW YORK--(BUSINESS WIRE)--A new Partner Intelligence study from Omnicom Media Intelligence - the research arm of global media management group Omnicom Media - and iHeartMedia finds that audio advertising is delivering measurable gains across awareness, trust, and conversion as innovations in format and creative are accelerating consumer action and deepening engagement.The study - Turning Volume into Value: What New Audio Innovations Mean for Advertisers - is based on a controlled experimental design among more than 3,500 U.S. adults1 who listen to audio content weekly. It evaluates the effectiveness of standard audio ads alongside host-read, long-form, dynamic and interactive formats, providing marketers with a playbook for aligning audio strategy to specific business objectives.With audio now accounting for roughly one-third of daily media consumptio Show less Read more
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