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New Neuroscience Study: Haptics Intensifies Emotions, Increases Engagement, Memorability

Immersion Corp (IMMR)  More Company Research Source: Business Wire
Last immersion corp earnings: 11/1 04:19 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.immersion.com/investor-relations
PDF SAN JOSE, Calif.--(BUSINESS WIRE)-- According to a neuroscience study commissioned by Immersion Corp. (NASDAQ:IMMR), people exposed to video content on smartphones had more positive reactions, higher engagement, and increased recall ability when the mobile content was enhanced with haptics, i.e., touch technology. Although results showed the impact of touch effects incorporated into video, mobile games, user interfaces, and other applications benefit from haptics as well. This press release features multimedia. View the full release here:https://www.businesswire.com/news/home/20181023005282/en/ New Neuroscience Study: Haptics Intensifies Emotions, Increases Engagement, Memorability (Graphic: Business Wire) The study found that applying haptics was highly effective at shifting one’s attention to a more emotionally compelling environment compared to relying solely on visual and audio elements of the mobile content. H [Read more]

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