New Intuit Mailchimp Report Reveals What Marketers Overlook at the Opt-In Moment and Why It Matters
Intuit Inc. (INTU)
Last intuit inc. earnings: 2/24 04:01 pm
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Source: Business Wire
The Art of the Opt-In finds that trust, timing, and restraint at sign-up shape engagement, data quality, and retention across email and SMS The opt-in moment sets expectations for the entire brand-customer relationship, and many marketers overestimate how much data consumers wish to share. But tying sign-up requests to high-intent behaviors, like browsing or checkout, could bridge the gap.Trust builds differently across age groups. In fact, 39% of Gen Z assume brands will follow privacy laws compared to just 19% among Baby Boomers.After sign-up, high-performing lists rely on personalization, relevance, cadence, and automated execution. But less than one-third of marketers consider their email and SMS lists to be “very high quality” and only 8% see opt-in conversion rates above 20%. MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today released a new repo
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News
- Intuit Inc. (INTU): A Bull Case Theory [Yahoo! Finance]Yahoo! Finance
- Intuit Partners with NFL and the 49ers Foundation During Super Bowl Week to Empower Today’s Generation With Financial LiteracyBusiness Wire
- Intuit (NASDAQ:INTU) had its price target lowered by analysts at Oppenheimer Holdings, Inc. from $868.00 to $696.00.MarketBeat
- Intuit Partners with Affirm to Provide Pay-Over-Time Offering for QuickBooks OnlineBusiness Wire
- Jim Cramer in Intuit: “I Think It Should Do Better” [Yahoo! Finance]Yahoo! Finance
INTU
Earnings
- 11/20/25 - Beat
INTU
Sec Filings
- 1/30/26 - Form 8-K
- 1/27/26 - Form 8-K
- 1/26/26 - Form 4
- INTU's page on the SEC website