The Science of Loyalty: Intuit Mailchimp's New Global Study Uncovers Fundamental Drivers of Consumer Behavior and Decision-Making Towards Brand Loyalty [Yahoo! Finance]
Intuit Inc. (INTU)
Last intuit inc. earnings: 2/24 04:01 pm
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Source: Yahoo! Finance
MOUNTAIN VIEW, Calif., April 22, 2024 BUSINESS WIRE Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax Credit Karma QuickBooks , and Mailchimp , today released a new report, "The Science of Loyalty," focused on the drivers behind consumer behavior and tangible insights that marketers can take to build loyalty and cultivate meaningful relationships between their brand and its customer base. The report includes findings from a survey of 4,000 consumers across the United States, Canada, the United Kingdom and Australia - with 1,000 participants per market - and qualitative interviews with eight global marketing experts. It also introduces new resources like the Loyalty Wheel, a proprietary framework that breaks down the fundamental pillars of loyalty within the consumer brain. "The Science of Loyalty" uncovered that as brands and marketers build stronger relationships with their existing customer base, those customers are significantly more
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INTU
Earnings
- 8/22/24 - Beat
INTU
Sec Filings
- 9/20/24 - Form 144
- 9/19/24 - Form 4
- 9/19/24 - Form 4
- INTU's page on the SEC website