Interpublic and Momentum Worldwide Research Reveals In-Store Media's Untapped Potential
Interpublic Group of Companies, Inc. (The) (IPG)
Last interpublic group of companies, inc. (the) earnings: 4/22 07:00 am
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Source: GlobeNewswire
New York, NY, Nov. 20, 2025 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) and global experiential agency Momentum Worldwide have released new research today challenging the industry narrative that in-store media is experiencing a "resurgence." The comprehensive study reveals that in-store media hasn't been reborn, it's been consistently powerful but dramatically underutilized by brands and retailers. As agentic commerce evolves, the physical store becomes even more critical as a space where technology and human interaction converge. Retailers who can balance AI-powered personalization with meaningful human connections will define the next era of retail excellence. "The industry keeps talking about in-store as the new frontier, but our research shows it's been the frontier all along," said Carly Johnson, SVP, Group Director Strategy, Experiential Commerce at Momentum Worldwide. "Shoppers never stopped caring about the in-store experience. If anything, they've continued to demand
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IPG
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- 11/10/25 - Miss
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- 11/28/25 - Form 25-NSE
- 11/26/25 - Form 4
- 11/26/25 - Form 4
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