Miracle-Gro shares Martha Stewart's gardening secrets in new campaign [Yahoo! Finance]
Interpublic Group of Companies, Inc. (The) (IPG)
Last interpublic group of companies, inc. (the) earnings: 4/22 07:00 am
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Source: Yahoo! Finance
Dive Brief: ScottsMiracle-Gro, the consumer lawn and garden care products company, announced a partnership between its Miracle-Gro brand and home decor and gardening expert Martha Stewart for a new “Gro Like Martha” campaign launching today (April 8), according to a press release The campaign intends to shift the perception of gardening as complex while touting the benefits of using the right dirt. The approach includes educational content like video spots and an “Ask Martha” newsletter on the Miracle-Gro website. The effort, handled by new creative agency of record The Martin Agency, will also span mass-reach premium linear cable and connected TV (CTV), sponsorship of season two of “Martha Gardens” on the Roku Channel, audio, in-app integrations and paid social. Dive Insight: Miracle-Gro is pulling back the curtain on Stewart's gardening secrets with the launch of “Gro Like Martha,” a campaign that could help the marketer reach new audiences, including those who may be les
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IPG
Earnings
- 4/24/24 - In-Line
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