Pinterest forecasts quarterly revenue above estimates on robust ad spend [Yahoo! Finance Canada]
Interpublic Group of Companies, Inc. (The) (IPG)
Last interpublic group of companies, inc. (the) earnings: 4/22 07:00 am
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Source: Yahoo! Finance Canada
The company has benefited from marketers turning to the digital platform to reach Gen Z users - more than 40% of its user base - and leverage its new AI-driven ad tools and latest ad formats, which offer better user engagement. Last month, ad group Interpublic Group's media research unit MAGNA Global said it expects the U.S. ad Market to grow by more than 9% this year to reach $369 billion. The company expects second-quarter revenue to be between $835 million and $850 million, compared with analysts' average estimate of $826.5 million, according to LSEG data. ADVERTISEMENT In the first quarter, global monthly active users (MAUs) rose 12% to 518 million, compared with estimates of about 503.2 million users. Revenue for the first quarter ended March 31 rose 23% from a year earlier to $740 million, beating estimates of $699.9 million. A majority of Pinterest's first quarter ad spend in the U.S. came from the shopping category at 50%, followed by 20% from consumer packaged go
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- Interpublic Group to Present at the 52nd Annual J.P. Morgan Global Technology, Media and Communications ConferenceGlobeNewswire
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- What Ethical Data Use Looks Like in 2024 [Yahoo! Finance]Yahoo! Finance
IPG
Earnings
- 4/24/24 - In-Line
IPG
Sec Filings
- 5/3/24 - Form 4
- 5/3/24 - Form 4
- 5/3/24 - Form 4
- IPG's page on the SEC website