Pixability and Playground xyz Partner To Deliver Attention Measurement for YouTube [Yahoo! Finance]
Interpublic Group of Companies, Inc. (The) (IPG)
Last interpublic group of companies, inc. (the) earnings: 4/22 07:00 am
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Source: Yahoo! Finance
BOSTON, Dec. 01, 2023 (GLOBE NEWSWIRE) -- Pixability, ( www.pixability.com ), a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today announced that it has partnered with Playground xyz, the leading attention measurement and optimization platform, to enable brands to measure the attention of their YouTube ads. The partnership will allow marketers to understand the impact of their campaigns beyond just viewability metrics across all screens including CTV, which is powered by Playground xyz's partnership with TVision. YouTube now has more than 2.7 billion active users and over 122 million daily active visitors across its website and apps (Demand Sage 2023). As a hub for premium content for entertainment, education, and relaxation, the platform has also transformed into the most watched CTV streaming app, per Nielsen, with over 50% of YouTube viewing now on CTV screens. ??"The growth of YouTube and YouTube CTV is a result of shifting v
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IPG
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- 4/24/24 - In-Line
IPG
Sec Filings
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- 5/3/24 - Form 4
- IPG's page on the SEC website