Sellers.guide by Primis Announces The State of Transparency Report
Interpublic Group of Companies, Inc. (The) (IPG)
Last interpublic group of companies, inc. (the) earnings: 4/22 07:00 am
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Source: PR Newswire
TEL AVIV, Israel, Sept. 21, 2022 /PRNewswire/ -- Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, announced its latest initiative today: The State of Transparency. This new resource will take a deep dive into what's really happening within publishers' ads.txt files and highlight the misperceptions that are prevailing throughout the industry.The State of Transparency is made up of three parts:Industry Highlights: ads.txt files, benchmarks, and highlights that are already live on the Sellers.guide siteSeller Reports: launching todayErrors for Publishers: list of domains with errors in implementing ads.txt - coming soonThe State of Transparency Seller Reports will be a recurring dive into several factors within ads.txt files that are contributing to the lack of transparency in ad tech. The reports will include an examination of the following:Most Common Direct Sellers: Sellers portraying themselves as direct sellers in the highest number o
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