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Stock impact report

China's ‘Netflix' iQiyi pivots toward an aging population in an AI era [CNBC]

iQIYI, Inc. - American Depositary Shares (IQ) 
Last iqiyi, inc. - american depositary shares earnings: 2/27 04:30 pm Check Earnings Report
Company Research Source: CNBC
One of iQiyi's near-term goals is to improve the product offering for older users, CEO and founder Gong Yu said Tuesday at the company's annual conference. “It seems simple but it's not, because in the past 10, 20 years the motto has been to serve young people, and not be traditional,” he said in Mandarin, translated by CNBC. He noted how users in their 40s or older are dropping off because increased screen time is accelerating eyesight deterioration, and it's harder for them to read small text. Gong also pointed to estimates that predict about one-fourth of China's population will be considered elderly in 2033, rising to one-third in 2053. China is rapidly aging as fewer people have children and lifespans increase. Births have fallen despite Beijing's efforts in the last decade to unwind restrictions on households for one child each. Fewer children, Gong said, means each child becomes more important. He said iQiyi would improve the quality of its content for children. IQiy Show less Read more
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