How A Sellout At Darlington Tightens NASCAR's Grip On The Wheel [Forbes]
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Source: Forbes
How A Sellout At Darlington Tightens NASCAR's Grip On The Wheel Race spotters stand atop the front grandstand during the Xfinity Series Sport Clips Haircuts VFW 200 at Darlington Raceway on August 31, 2019. Getty Three hours before the 70th Southern 500 was scheduled to start on Sunday night, Darlington Raceway announced that all 47,000 reserved seats for the NASCAR Cup race at the historic South Carolina race track had been sold. The stands at Darlington, the egg-shaped oval that opened in 1950 and touted as “too tough to tame,” held 58,000 a year ago, according to the 2018 annual report from its parent company, International Speedway Corp. So late word of a sellout at a track with reduced seating might not seem like a big deal. But this is a big deal. Aided by a popular, five-year-old “Throwback Weekend” theme Darlington lost its second yearly Cup race after the 2004 season, and the only race bounced around on the schedule before landing on Labor Day Weekend in 2015. It appears to b
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