Gartner Identifies Three Key Objectives for Sales Leaders to Best Prepare for Coronavirus-Related Disruption
Gartner, Inc. (IT)
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Source: Business Wire
Chief Sales Officers Must Plan for Disruptions to the Sales Organization, Customer Ecosystem and Supply Chain to Weather the Crisis and Strengthen Market Competitiveness STAMFORD, Conn.--(BUSINESS WIRE)--As the global coronavirus pandemic rises, chief sales officers (CSOs) and senior sales leaders must prepare their organizations to manage risk and take fast action, according to Gartner, Inc.New research shows that sales organizations need a plan built around both tactical and strategic best practices. By extending risk management planning beyond the sales organization, to include the customer ecosystem and the supply chain, the sales force will be positioned to outperform competitors when the crisis passes.“The COVID-19 outbreak is the latest reminder that sales organizations have unique challenges that arise during large-scale disruptions to business,” said Steve Herz, senior director analyst in Gartner’s Sales Practice. “Handled appropriately, such crises — whether health pandem
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