Gartner Marketing Survey Finds 56% of Consumers Are Already Spending Like It’s a Recession
Gartner, Inc. (IT)
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Source: Business Wire
Three Major Consumer Trends—Economic Caution, Reality Skepticism, and a Return to Real-World Experiences—Demand Marketing Leaders Shift Strategies for 2026 STAMFORD, Conn.--(BUSINESS WIRE)--Fifty-six percent of consumers are already spending as if the economy is in a recession or making changes to prepare, according to a survey by Gartner, Inc., a business and technology insights company. Their active adoption of recessionary behaviors signals a profound shift in consumer attitudes toward money and spending.A Gartner survey of 1,539 US consumers conducted in October 2025 found that this trend is especially pronounced among younger generations, with 58% of Gen Z and 63% of Millennials already adjusting their spending—the first time these groups are experiencing a recession as adults. This economic caution is accompanied by a desire for levity, with 71% of consumers saying humor helps them escape negative situations.“This is more than a temporary belt-tightening—it’s a cultural reset
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- Gartner (NYSE:IT) was given a new $300.00 price target on by analysts at Truist Financial Corporation.MarketBeat
- Gartner (NYSE:IT) was given a new $256.00 price target on by analysts at UBS Group AG. They now have a "neutral" rating on the stock.MarketBeat
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- 11/4/25 - Beat
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- 12/5/25 - Form 4
- 12/5/25 - Form 4
- 12/3/25 - Form 144
- IT's page on the SEC website