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Stock impact report

Quickture AI Video Editing Tool Launches Following Quiet Rollout To Network Producers [Forbes]

ITV PLC UNSP/ADR (ITVPY) 
NASDAQ:AMEX Investor Relations: itvplc.com/investors
Company Research Source: Forbes
Quickture, built by veteran unscripted producers and engineers, turns that backlog into structured, searchable material and gives editors a way to work at the pace modern schedules demand. Quickture's founders built the tool because they were trapped inside the problem for years. “We overshoot everything, and it takes a long time and a lot of money to find that story,” said co- founder Matt Hanna, whose career spans VH1, Esquire Network and multiple major production companies. “Editing becomes the grind that slows everything down.” Co founder Irad Eyal lived the same reality as the creator of “Southern Charm” and “Floor Is Lava.” He described the company as a response to a lifetime of wasted hours in post. “We built Quickture because we have been in the trenches,” he said. “We saw how much good content gets stuck in post and we created the tools we wished we had.” Eyal says the scale of the problem can't be overstated. At one natural history company in the United Kingdom, Eyal w Show less Read more
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