Fast food brands roast McDonald's after CEO burger tasting mishap [USA TODAY]
Jack In The Box Inc. (JACK)
Last jack in the box inc. earnings: 2/19 04:05 pm
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Source: USA TODAY
McDonald's CEO Chris Kempczinski's video of a Big Arch burger taste test set off an ongoing social media scrum with fast-food brands piling on and some trying to change the narrative. As the March arrival of McDonald's biggest burger ever neared, the February video of Kempczinski taking a bite of the Big Arch surfaced. "I love this product," Kempczinski says in the clip ahead of trying the burger. "It is so good. I'm gonna do a tasting right now, but I'm gonna eat this for my lunch, just so you know." Business news site Inc. noted in its chronicle of the fallout, "Sharp-tongued viewers first took aim at the single, timed nibble Kempczinski took from the XXL burger during the entire 81-second video." Competitors Burger King and Wendy's pounced, issuing snarky videos of their own execs happily chomping on their burgers. McDonald's tried to regain control of the situation with an Instagram post poking gentle fun at Kempczinski's fumble with its own Instagram post saying, "take a
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