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Stock impact report

The merch wars have come to fast food [Business Insider]

Jack In The Box Inc. (JACK) 
Last jack in the box inc. earnings: 2/19 04:05 pm Check Earnings Report
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Collectable cups, keychains, and tote bags are the latest fad at fast food restaurants. Many chains are expanding their retail offerings and seeking viral moments with limited merch drops. Analysts told Business Insider the trend plays on consumers' FOMO — and it's not going anywhere. Limited-edition cups, tote bags, and cartoonish keychains are the latest weapon in the restaurant industry's battle for consumer attention. As restaurant margins remain tight and consumers become more price-sensitive, chains are expanding their retail offerings and increasingly turning to collectible merchandise as a way to signal increased value without resorting to discounting. The strategy, experts say, taps into consumers' fear of missing out as well as their sense of identity — especially for younger generations , who see brands as social signals — whil Show less Read more
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