JTI-Macdonald launches Ontario campaign to combat explosive growth of illegal tobacco in Canada [Yahoo! Finance]
JAPAN TOBACCO UNSP/ADR (JAPAY)
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Source: Yahoo! Finance
TORONTO May 1, 2024 /CNW/ - JTI-Macdonald, a tobacco company operating in Canada for over 150 years, today took the unprecedented step of launching Know What You're Buying? , a digital campaign targeting the explosive growth of Canada's illegal tobacco industry in its epicentre, the province of Ontario "I've worked in the tobacco industry for many years and I've never seen anything like this," said Elaine McKay , Head of Corporate Affairs and Communications for JTI-Macdonald (JTI). "Canadian governments are sitting on the sidelines while known criminal entities are taking over the country's cigarette industry. These crime groups are undermining years of public health efforts, costing around $2 billion of a year in lost tax revenue, making it easier for youth to start smoking and giving criminals an easy way to get rich," added McKay. "What will it take for governments to step in?" In Ontario alone, evidence shows that one in three cigarettes smoked are illegal. Illegal cigarettes
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