Jollibee unveils US franchising programme to drive expansion [Yahoo! Finance]
JOLLIBEE FOODS UNSP/ADR (JBFCY)
NASDAQ:AMEX Investor Relations:
jollibee.com.ph/investors
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Source: Yahoo! Finance
The brand has established a subsidiary, Jollibee Brands Management (JBM), to oversee franchise operations in the US. JBM is currently assessing potential franchisees in current and new markets to offer ownership opportunities for different locations and business models. Prospective franchisees will have the option to operate stand-alone restaurants with or without drive-through facilities, strip mall endcaps, urban storefronts and exterior mall entrances. Jollibee is also considering high-traffic locations such as airports, transit hubs, food courts and college campuses. Franchisees will benefit from the brand's market presence and support and training programme. The brand anticipates the franchising programme to steer expansion, with franchise-owned stores to comprise the majority of its US footprint. Honeybee Foods Corporation, doing business as Jollibee, business group head Maribeth Dela Cruz stated: “Jollibee brings a special warmth and hospitality to the QSR landscap
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