Inclement Weather Impacted Brick-and-Mortar Retail Traffic Throughout Black Friday Weekend
Johnson Controls International plc Ordinary Share (JCI)
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Source: Business Wire
U.S. in-store traffic was down 4.4% year-over-year for the entire Black Friday weekend (Friday through Sunday). As Saturday marked the snowiest November day ever recorded in Chicago, in-store traffic in the Midwest was down 35.7% year-over-year. NEUHAUSEN, Switzerland--(BUSINESS WIRE)--In-store traffic across Black Friday weekend slowed due to severe Midwest weather, according to data from Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls (NYSE: JCI). Data from the brand’s ShopperTrak Analytics showed that while Black Friday (Nov. 28) visits dipped by only 1.7%—outperforming year-to-date trends—traffic dropped more sharply on Saturday (Nov. 29) and Sunday (Nov. 30). Overall, shopper traffic for the weekend (Friday through Sunday) declined 4.4%.In further detail, Sensormatic Solutions data showed:Nationally: In-store traffic was -7.5% on Saturday (Nov. 29) and -7.1% on Sunday (Nov. 30).Midwest: In-store traffic was -35.7% on Saturday (Nov. 29),
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