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Stock impact report

Why Marketers Need To Better Control The ESG Narrative [Forbes]

Johnson Controls International plc Ordinary Share (JCI) 
Last johnson controls international plc ordinary share earnings: 5/1 06:00 am Check Earnings Report
US:NYSE Investor Relations: investors.johnsoncontrols.com
Company Research Source: Forbes
Sustainability has become a table stake for doing business. 90% of organizations are investing in environmental, sustainability and governance (ESG) initiatives, primarily to protect and grow the value of their businesses. To date these initiatives have been led by Chief Sustainability Officers and reported in financial statements. Marketers need to take a heavier hand in creating, communicating, and controlling the ESG story because how those sustainability efforts are perceived by customers, investors and employees can have a bigger impact on firm value than the actual results they produce. There's a growing body of evidence that suggests the success or failure of ESG efforts will materially impact their share price performance and the long term value of their businesses, particularly when it impacts financial outcomes in their business and the industry they serve according to academic research A bigger concern is the fact that how consumers, employees, and investors perceive a Show less Read more
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