Apple Celebrates 10 Years Of Apps -- What That Means For The Evolution Of Email [Forbes]
j2 Global, Inc. (JCOM)
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Source: Forbes
Jul 11, 2018, 08:30am #GettingBuzz Post written by Seamas Egan Director of sales and marketing at j2 Global, overseeing the success of the Campaigner brand. Pexels In the last 10 years, email has remained a powerful marketing tool, and it is still an integral part of users’ daily lives. Email moved from the desktop into our pockets in 1999, the same year the BlackBerry was introduced. It was a novel idea to receive emails on a mobile device, but the introduction of these mini computers forever impacted the way users interact with brands — and the way brands interact with users. When the Apple App Store and Google Play Store launched in 2008, it sparked a mobile revolution. Looking back, these mobile stores and the apps they sell have become one of the most popular channels for marketers to reach consumers. Today, the vast majority of email subscribers use their mobile devices to open emails fi
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