As shares fall below $1, it 'might be too late' for JC Penney to turn around [Yahoo! Finance News]
JC PENNEY (JCP)
Last jc penney earnings: 2/27 07:30 am
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Source: Yahoo! Finance News
Years wasted neglecting customer wants and desires are now catching up to JC Penney JCP “The new CEO, I think, is trying to do the right thing and learn, but she’s running out of time,” Kotter International Executive Vice President Kathy Gersch, told ’s “On the Move JC Penney closed at 85 cents a share on Monday, the first time shares fell below $1 since Oct. 10, 2019. Last summer shares traded at a low of 53 cents, rebounding before the 30-day requirement that could have forced the NYSE to delist the retailer. Shares traded in a range between 53 cents and $1.17 for the second half of 2019. Gersch, a former vice president at Nordstrom with more than 20 years experience in retail marketing, said JC Penney may be on its last legs. “There’s not going to be a way to generate enough cash to invest enough aggressively to turn things around unless they do some kind of leverage of their existing real estate portfolio,” as Macy’s has done. JC Penney may just be “too late late or too slow to in
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