How Major Brands Are Wasting Their Budgets On Ads
JC PENNEY (JCP)
Last jc penney earnings: 2/27 07:30 am
Check Earnings Report
US:NYSE Investor Relations:
ir.jcpenney.com
Company Research
Source: PR Web
BOCA RATON, Fla. (PRWEB) March 20, 2019 It might not come as a big surprise that major brands can suffer from huge oversight in their ad campaigns. We've all driven down that road in the middle of nowhere only to see a billboard showcasing the latest deals at JCPenney, with the closest store 100 miles away. But what might not be as easy to infer is the actual cost of such waste. As a media buyer, for Smashed Media I've bought ads across all the major platforms. For the last 12 years, I've found ads being served alongside other brands and retailers that had nothing to do with the website or audience they were being featured on. I found this to be the most common with brands who had one of two traits: either their ad budget was too big for them to notice, or they had no idea how to use ad targeting technology. In this article, I will explain these oversights, how you can learn from the big guy's mistakes, and how to avoid these mistakes with your ad campaigns.You Get An Ad, You Get An
Show less
Read more
Impact Snapshot
Event Time:
JCP
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
JCP alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
JCP alerts
High impacting JC PENNEY news events
Weekly update
A roundup of the hottest topics